From Brighton to South Beach: Transforming Revenge Clubs Rooftop into a Miami Paradise
If you’ve been near the seafront lately, you might have noticed a major vibe shift happening just above the streets.
Last week, I teamed up with Snub23 and Diageo for a massive new commission: completely transforming the rooftop at Revenge Brighton!
Our mission? To bring the ultimate, sun-soaked Miami energy right to the heart of Brighton to celebrate the launch of the new Smirnoff Miami Peach.
As you can see in the image gallery, we took over the entire deck structure, turning the walls and canopy into a bold, immersive experience. Here is a look at how we brought the project to life.
The Design: Pure Miami Vice Heat
We went all-in on a retro, high-energy Miami Vice aesthetic. The colour palette relies on heavy contrasts—think electric blues, blazing sunset yellows, and deep, hot pinks that completely redefine the space.
Working across the venue's unique architecture, we packed the design with summer essentials:
Vibrant Flamingos: Featured prominently as a focal point, bringing a playful, retro-cool pink energy to the walls
Layered Tropical Elements: Detailed palm tree silhouettes and sharp green foliage anchor the bottom of the murals, creating depth against the geometric lines.
The Smirnoff Miami Peach Feature Wall: We integrated the branding directly into a massive, glowing sun graphic, seamlessly blending the product's identity with the overall aesthetic.
Interactive Backdrop Walls: Every single angle, including the custom-painted branding for @RevengeBrighton, is specifically designed to act as the perfect frame for club pics and selfies.
Teamwork Makes the Dream Work
Collaborating with Snub23 is always an absolute blast, and partnering with a brand as massive as Diageo gave us the perfect canvas to push our creative boundaries. From mapping out the gradients on the curved canopy to putting the final clean edges on the branding, watching this massive transformation come together in just a matter of days was an incredible experience.
Come Check It Out!
The Smirnoff Miami Peach X Revenge Rooftop Takeover is officially live and open for business. If you’re in Brighton, grab your crew, head up to the Club Revenge roof, grab a drink, and check out the new art in person.
Don't forget to tag us in your photos! We can’t wait to see how the murals look in your selfies.
